// Application development company

We build the apps your business runs on.

Custom web apps, mobile apps, data platforms and AI tools, designed, built and supported by one team. You own the code. We keep it running.

Today● Live
#1048 · Harbor Supply
#1047 · Delta Foods
#1046 · Pine & Co.
Jobs today3
  • Web, iOS and AndroidOne team builds all of it
  • Your name, your codePublished under your brand
  • Hosted and supportedWe keep it running

// Live demos

Try before you call

Working sample apps you can click through, the way your team would use them. Pick one.

cad.brightlinehome.com
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// How a project runs

Four steps, no surprises

  1. 01

    Map the work

    We sit with the people who do the job and write down how it happens today, including the spreadsheets and workarounds.

  2. 02

    Scope and estimate

    A written scope, clickable designs and an estimate for a first release that solves the most expensive problem first.

  3. 03

    Build in short cycles

    You see working software every two weeks and can change direction before it gets expensive.

  4. 04

    Launch and run

    We launch, host, monitor and keep improving it, or hand it to your team with documentation.

You own everything

Code in your GitHub, apps under your developer accounts, hosting in your cloud. No lock-in.

One team, start to finish

Design, web, mobile, data, AI and hosting under one roof, so nothing falls between vendors.

Plain answers

If buying an existing tool is the better call, we will tell you, even if it means no project for us.

// Guides

Before you build

Straight answers to the questions we hear most from business owners planning software.

6 min read

Custom software or off-the-shelf? How to decide

A practical way to decide between buying SaaS and building a custom app: where each wins, the hidden costs, and the questions to ask first.

Read the guide →
5 min read

What to prepare before you hire an app developer

Seven things to have ready before you talk to an app development company, so you get an accurate estimate and a first version that solves the right problem.

Read the guide →
7 min read

Adding AI to business software, safely

Where AI saves real time in business software, how to stop it inventing answers or leaking data, and what the Model Context Protocol (MCP) changes.

Read the guide →
6 min read

How to stop taking orders by email

How distributors move customers off emailed and phoned purchase orders: ordering portals, EDI, what to connect to your ERP and how to roll it out.

Read the guide →
6 min read

A customer portal on top of NetSuite or QuickBooks

The ways to give B2B customers a self-service portal on NetSuite or QuickBooks: built-in options, apps and custom portals, and what has to sync.

Read the guide →
5 min read

Shopify app or custom build? How to tell

When an app from the Shopify App Store is enough, when a custom app or integration pays off, and how to spot app-fee creep before it adds up.

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7 min read

How to forecast inventory for retail stores

A practical inventory forecasting method for small and multi-location retailers: sales velocity, seasonality, lead times, safety stock and reorder points.

Read the guide →

// Next step

Have something that needs building?

Tell us how the work gets done today. We will tell you plainly what we would build, how long it would take and what it would cost.

Simple To Work

Software that does the job. We design, build and run custom web apps, mobile apps, data platforms and AI tools.

Simple To Work LLC[email protected]